SquidKids, a London design brand established since 2008, create fully waterproof rainwear with a twist – when wet, white sections of the design magically transform into brightly coloured pictures.
SquidKids use only the softest cotton and Oeko-Tex 100 dyes are hand printed onto the material. The company founders, Viviane (Swiss) and Emma-Jayne (British) studied product design at the London College of Fashion and have previously worked for fashion houses such as Chloé, so quality and functionality is taken extremely seriously.
They are often asked where they get their inspiration from. The answer is simple, they were fed up by the rainy weather in England and wanted to bring a bit of fun and colour into little lives.
Since then the brand has gone from strength to strength. In 2015 they have won the best ‘Baby and child product of the year’ award in the United Kingdom.
The design-duo hope you love the collection of rain jackets, wellies, brollies and drawstring bags as much as they do!